![]() As was the case with the UFC, another once-niche interest, a change in leadership and strategy brought Funko to the mainstream. The new leadership’s strategy was to expand to other properties. In 2005, the company was sold to Brian Mariotti. ![]() Even then, they were targeting nostalgic intellectual properties like Looney Tunes and Peanuts. After working with the restaurant, Becker created a line of bobblehead figures called “Wacky Wobblers”. The founder wanted to create a toy-sized version of a mascot for a restaurant called Big Boy Restaurants, a franchise based in Michigan. Funko’s Modest Beginnings and Transformative Sale Photo Courtesy: San Francisco Chronicle/Hearst Newspapers/Getty Imagesįunko was started in 1998 by a toy collector named Mike Becker. Whether you’re a seasoned “chase collector,” or someone who’s just learning about these figurines, the story is still in mint condition. Just how, exactly, did Funko get so popular, though? Here, we’re taking a look at Funko’s rise to find out just how their plastic claws gripped onto the heart of popular culture. It’s not uncommon for a collector to own hundreds of Funko Pops, all proudly on display and (potentially) boxed. Like with many collectibles, it’s easy to obsess over Funko Pops. But it also means that a strong community has formed around Funko. That means worrying about bots buying up products and driving up prices. They’re only becoming more ubiquitous in this decade. Funko Pops are very much a product of the 21st century. One big difference? No one collecting ‘90s merch had to worry about bots buying up all the good Beanie Babies before they hit the shelves. There are also people who buy them just to resell them for a higher price. Some collectors don’t ever take their Pops out of the box in the hopes that they’ll be worth more some day, while others remove them to create impressive displays or bring a pop of fun to their workspace. Much like other collectibles, people enjoy Funk Pop figures in many different ways. Channeling an energy that seemingly fizzled out in the 1990s, Funko Pops are the most “I need that” fad toy on the market since Beanie Babies, Pogs and Pokémon cards of the ‘90s.
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